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Sep-18-2021
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Is the smart lock to save or destroy the door industry?
The enthusiasm for smart home furnishings continues to remain constant, and it will become an irreversible trend. After all, traditional mechanical locks have been hung on wooden doors in China for five thousand years. Existence makes sense.
However, when smart locks were first launched on the market, they were questioned by many parties due to security issues. Consumers have doubted whether smart locks are really safe? Is it really reliable? Therefore, security issues have also become the key to whether smart locks can seize the market. Smart lock merchants are also stepping up efforts to develop new technologies. In order to make consumers trust smart locks, they buy smart locks.
When buying locks, the word "safety" has become the primary consideration when people choose door locks. On the one hand, it is necessary to consider the personal safety of the family members, and on the other hand, it is the family property issue.
In fact, as long as you think about it carefully, you will know the answer. The cost of opening a mechanical lock is very low, and you can see obvious results when you open it with hard objects or violence. Of course, it is not ruled out that the unlocker can easily open it with only a wire, and the smart lock has more sophisticated requirements for the cost of committing crimes, and the requirements for the stealing technology of the thief are also higher.
On August 20, 2018, the Golden Finger Code Smart Lock officially signed the popular actress Janine Zhang as the spokesperson. This news aroused considerable and sustained attention in the industry and was promoted and forwarded on major media websites. Netizens were jealous and said: "Smart Lock This battle is not a small one!" It can be seen that smart door locks are already on the rise, and the momentum is quite fierce.
Between the door and the lock is like a ping-pong racket and a ball
We all know that locks and doors are inseparable, just like ping-pong rackets and ping-pong balls. So, what impact will the emergence of smart door locks have on the door industry? Will it bring a business opportunity or a trap to the wooden door industry? Is the smart lock to save the door industry? Or destruction?
If you find that a friend is renovating the house and someone asks how you know it, it must be in the circle of friends. Renovation is a major event. They will also complain about various decoration matters in the circle of friends. In addition, they will also release help information:
"Do you have to buy another lock when you decorate the door, do any friends know?"
"New house decoration, I want to order solid wood doors, but the seller said to buy the door without a lock, you have to add money, I don't understand, are they all like this?"
Because many laymen do not know that there are many ways to decorate, people who have not experienced renovation at home don't know. The scope of decoration is divided into very fine details and there are many decoration rules. Just like when buying wooden doors, most of the stores' quotations when selling wooden doors do not include the price of hardware (mainly referring to locks and hinges). The hardware is to be purchased separately, so you need to buy it separately. Therefore, decoration has become a major event in people's eyes.
Several common situations of wooden doors in the terminal market:
First: the majority of mid-to-high-end wooden door brands require customization of their wooden door products, and hardware and other accessories are also sold separately.
Second: The wooden door brand does not provide door locks, and the door locks are bought separately. If necessary, the merchant will recommend it.
Third: When buying wooden doors, the merchant packs all the necessary accessories, including locks. The absolute majority of locks come from cooperative lock manufacturers.
Under normal circumstances, people will choose the door lock brand they trust and buy the door and lock separately. For wooden doors, locks do not occupy much of the market share of wooden doors, but the function of wooden doors is often realized by the combination of hardware. There is only a door without a lock, and the goalkeeper is useless. There is only a lock, no door, and the lock will lose its meaning. There is a door first, then a lock. As far as the current market is concerned, the emergence of smart locks does not seem to have any impact on the brand of wooden doors, but you have to buy a lock if you buy a door, and you may not necessarily buy a door if you buy a lock.
It can be seen that the locks used in wooden doors are not restricted by the smart lock market. On the contrary, smart locks are later products. In order to make the market unrestricted, the current way out can only be matched with all door industry lock standards. Everyone has also realized that consumers are tired of this kind of single product consumption, and they are more inclined to one-stop shopping. They prefer to buy table tennis rackets when they are sold. Not only are there varieties, but they can also be freely combined.
The smart lock was shouted "Worthy development, don't let it go!"
It is reported that in 2017, the sales volume of home smart door locks in my country ushered in an explosive period, with sales doubled or more than the same period last year. The order volume in the first half of 2018 alone has reached 8.3 million sets.
There are fewer and fewer problems with smart locks, prices are getting lower and lower, and young people’s acceptance of smart products is high. This has become the reason why smart door locks show a spurt of growth, and the real main and most direct reason It is to solve the pain points that have plagued human beings for so many years because they can't enter their homes because they don't have a key, and finally they don't have to remind themselves to bring keys in every way after going out.
Nowadays, although smart door locks are in the developmental stage, the speed of development is amazing, but the direction is very single and limited. The connection between the smart lock and the door is closely related. Will the future development direction of the smart lock be limited to door locks or will it develop in other ways? According to the current form, it is not impossible.
Conclusion: At present, the development of the smart lock industry is still in the early stage of development, and the consumer groups using smart locks are still small, and it has not yet reached the stage of the general public. Smart door locks need to have a foothold in this area is the primary task, but with the popularization and promotion of smart homes, the future development direction of smart locks is by no means limited to this. In addition, the concept of door lock integration has also appeared in the development strategy of smart lock companies.
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